Draftkings

Draftkings was looking for a re-brand of their broadcast presence. I was involved in the pitch and worked on a direction that emphasized visceral contact, strategic fore-though and the ever shifting-nature of any well-plan- as often happens right when the hike is thrown. No footage was available, so I was resourceful with my source images and through careful photoshop and After Effects went for a 600 fps montage as if shot through a Phantom camera. The display-type was stretch and snapped to highlight the nature of plays, and because it looked cool 🙂