Andbox & NYXL
I worked with the team at Mother Design & AndBox to create experiential screens used throughout the Overwatch League’s Homestand event held at the Hammerstein Ballroom, NYC as well as the NYXL & Andbox launch party held in Andbox’s pop-up store in Tribeca. It was satisfying to work with a group of creatives that valued the iterative nature of the design process.
COLLABORATION
Working with the team at Andbox and Mother Agency’s talented design team brought our diverse skillsets & perspectives to bear. This generated new ideas to solve complex problems, and ultimately led to the successful execution of NYXL + Andbox’s visual identity.
Creative/ Art Direction
Nathan Manous
Matthew Lucero
George Lavender
Tian Wang
Teague Miller
Motion Design/ Animation
Yaya Xu
Bobby Ushiro
Production
Kim Chavez
Katt Kiner
Photography
Rob Blair
ANDBOX Launch Party
The Andbox launch party was intended to mark the start of a new era in gaming in NYC with the launch of gamer-inspired streetwear, an exciting and event-filled weekend brought together hundreds of fans who enjoyed a VIP launch party, met the New York Excelsior Overwatch League team as well as some well-known artists. The venue was setup in the style of an urban gamer-inspired pop-up shop, and there were immersive gaming activities throughout the venue. It was a pleasure creating the experiential screens for this venue and seeing everyone vibing to the atmosphere.
